texas state university
in my time at txst, i worked in the undergraduate admissions department for events, communications, and new student orientation.
this work includes social posts, email, presentation, wearables, and web.
Virtual Guidebook for Prospective Freshmen
old email
uses no custom fonts and duller colors. does not match current university branding. the team wished to stray from the full texas state logo in the header.
new email
utilizes custom fonts and a brighter, eye-catching color scheme. matches university branding by closely following the website homepage. buttons are also larger and brighter.
